McGuireWoods Event Collateral — Recruiting & Internal
‍Copywriting · Layout · Brand application | Adobe InDesign

Concept 01 | Campus-Recruiting Flyer
‍A single-page flyer that introduces a panel called “From Law School to Big Law.” A deep-navy headline bar, concise value copy, and a clear RSVP prompt were designed to stand out on career-center boards and email blasts without drifting from corporate tone.
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‍Concept 02 | Year-End Meeting Poster
An internal poster that invites employees to a year-end recap and new-year preview. Angular navy and copper overlays add energy, while a straightforward type stack leads readers from purpose statement to date, location, and a full-width wordmark.

Baskervill Promotional Carousel
Illustration & layout | Adobe InDesign · Adobe Photoshop

Slide 01 | Project Spotlight
Hero exterior image framed by a custom corner keyline, headline bar, and an award call-out badge—all designed to grab attention in a single scroll.
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‍Slide 02 | Project Overview
Two interior vignettes paired with punchy, benefits-first copy (“Expanded Guest Experience,” “Modern Comfort”). Soft card shadows separate text from imagery without departing from the firm’s minimalist aesthetic.
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‍Slide 03 | The Baskervill Difference
Narrative slide explains design intent in plain language, reinforcing the firm’s human-centered approach. A final interior shot anchors the story and leaves room for a call-to-action swipe.

Grilled Cheese Social — Food-Truck Event Poster & Activation
Event management, illustration & layout | Illustrator + Photoshop
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‍I handled the project end-to-end: booking Cheesaggedon, logistics with our courtyard team, and designing the promo piece. A melty cheese backdrop and drifting truck visual grabbed attention, while a QR code handled RSVPs—pulling in 100 + sign-ups within 48 hours and strengthening resident-retention for the quarter.

Halloween at The Rise — Event Poster
Illustration & layout | Canva
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‍Retro UFO–meets–haunted-house artwork invites residents to our trick-or-treat night. Brand-blue tractor beam spotlights a desaturated photo of the property, while a textured Rise badge grounds the scene. Designed and delivered in 24 hours; the piece drove a 35 % jump in RSVP clicks year-over-year.

Local Print Ads - Quick Guide Magazine
Layout & Pre-Press | Inkscape
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A run of small-space newspaper ads produced on tight weekly deadlines for a neighborhood coupon guide. Each piece balanced punchy offers with ink-safe CMYK color, ensuring they stayed sharp on lightweight newsprint and drove measurable coupon redemptions for local businesses.

Velvet Paws — Brand Identity Refresh
Logo illustration & vector build | Adobe Illustrator
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When a former Salty Paws franchisee decided to launch her own gourmet-dog-ice-cream brand, I reimagined the concept as Velvet Paws. The new mark pairs a friendly corgi-and-cone icon with a rich maroon-and-cream palette, signaling premium indulgence while staying playful enough for pet lovers. Deliverables included a color logo, one-color lockup, and social-ready icon, all exported as SVG/PDF for print and web.